Cece School

Where blooms and businesses grow together

Who is CeCe and why does she have a school?

CeCe Todd is the Owner and Lead Designer of CeCe Designs and Events in Birmingham, Alabama.  With nearly 20 years of wedding and event industry experience, she has truly seen it all.

CeCe went from the budget florist to luxe designer in less than four years.  During that journey, she made all the mistakes, created processes to correct them, and wants to share them with you so you don’t have to make them too!

CeCe’s passion for teaching inspired her to create CeCe School where other creative individuals and businesses can grow and learn in a safe, friendly, and uplifting environment.

What is CeCe school?

CeCe School is a members-only online community where floral designers, event designers, and wedding professionals gather to grow their business, improve design techniques, and feel inspired each month.

Who is this for?

This online community is perfect for floral designers, event designers, wedding planners, and creative entrepreneurs of all skill levels.

Have you ever thought to yourself…“I’ll never find the client willing to pay me what I’m worth. I work long hours everyday just to keep my head above water. Will I ever make any money? Will I ever find the clients that will let me do the type of designs I love rather than all the same old designs I hate?”

Then CeCe School is for YOU!!

What does membership include

  • Private online community with like-minded business owners and creative entrepreneurs
  • Minimum of 3 teachings per month including a design tutorial, business teaching, and guest educator
  • Monthly design recipes and pricing guides
  • Discount codes and exclusive offers to members
  • Direct access to CeCe and her team through coaching calls and scheduled office hours

What members are saying:

” I love the delivery of the content, the info, and of course, CeCe”-Cynthia of Your Flower Friends“Her passion and enthusiasm about floral design is unparalleled and a must have in your continuing education”-Cristina of Fleursociety“CeCe is a mixture of fun, firmness, and caring. She truly cares about her member and their success. Best investment I’ve ever made in myself.”-Tish

Let’s Look at the Topics We Cover

Pricing for profit not for fun

Learning how to calculate what it takes to operate your business

Proper pricing techniques

Controlling expenses

How to manage cash flow

Showing your value

Learning how to calculate what it takes to operate your business

Proper pricing techniques

Controlling expenses

How to manage cash flow

Our process

“Vetting” clients through communication

Successful client consultations

Design process

Vendor relationships and referrals


More than just a pretty logo

Vendor gifts

Learning to live your brand

Promotional materials


Website and how to attract your ideal clients

Social media strategies: Instagram, facebook, youtube

Utilizing live video in your brand

Incorporating traditional media into your strategy

The Design Process

Creating a vision board


CeCe’s design presentation template


Block Scheduling

Hiring and delegating


Utilizing productivity tools and apps

Client Experience

Creating an experience that reflects your brand.

Client Gifting.

Communicating vision and clear expectations

A few of our guest speakers:

Meghan Ely

OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. She is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource and SpecialEvents.com.


With over fourteen years in the wedding industry, award winning wedding planner and designer Terrica has been creating exquisite weddings and events in the Golden Isles. As the Chief Wedding Planner and Designer of Cocktails & Details®, she leads a team of talented wedding planners and event managers in creating unforgettable destination Southern weddings.

Julie Paisley

Julie Paisley is a Luxury Destination Wedding & Anniversary Photographer based in Nashville, Tennessee. Her work has been seen in a variety of publications including People Magazine and Martha Stewart Weddings. When Julie is not documenting her couples, she is a speaker, educator, and course creator for creative business owners.

Meghan Brown

Director of Two Bright Lights, is passionate about creating a platform to help event professionals grow their brand and leads by connecting with publishers and other vendors. She has extensive marketing and event management experience and understands the challenges and opportunities creative entrepreneurs face.

Greg Todd

Ultimately, Greg sees his role a partner with each client.  He will work diligently to ensure that customers reach their personal goals by offering content marketing, brand development, and social media integration and optimization.

He is also a passionate coach that helps entrepreneurs streamline their business practices.

Kristin Kaplan

I’m Kristin Kaplan, and I’m all about helping digital CEOs and the VAs and integrators who support them create more impact and more income together. Because I believe we all have our own innate strengths and, when we pair up with the right people, amazing things can happen.

cece School

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You’ll be glad you did!

one-on-one mentoring

For wedding florists

CeCe’s passion for teaching inspired her to create formal mentoring opportunities where other creative individuals and businesses can grow and learn in a safe, friendly environment. With over 18 years in the wedding business, CeCe has a solid background in technique, design elements, and how to successfully manage a growing business.

The mentoring sessions can be set up to best fit your individual needs.  We can provide in person mentoring and hands-on workshop settings,

or we can tailor your mentorship as a virtual learning experience through a combination of Periscope, Skype, and tutorial video links.

Mentoring sessions will allow you to ask questions that you “need” to know, but don’t feel comfortable asking your peers or competitors in your local market.  These sessions are a place where you can dream big, gain inspiration, and go back to your daily business motivated and encouraged.

Two Days with CeCe was the hands-on guided experience that I needed in order to help manifest the high glam floral visions that I love and have imagined for so long. Her teaching style is a mixture of fun, firmness, and caring, much like a favorite teacher from your school days. She makes you use your critical thinking skills and helps you understand the principles and elements of floral design in a way that won’t bore you to death. When you pair her design lessons with the marketing and business strategies that Greg provides, it’s a recipe for business success. It was a fantastic experience. I left with a happy heart!
-Nickie Jones Events
Cece of Cece Designs is a design genius! Her passion and enthusiasm about floral design is unparalleled and a must have in furthering your design education! I have worked with Cece for a couple years for a floral design summit and she has delivered valuable content each time! Her expertise ranges from design, to technique, to mechanics that are essential to any designer who is trying to learn or polish up on their design skills. I highly recommend you invest in the educational opportunities that Cece has to offer so that your business is equipped to grow! Cristina Barragan of FleurSocietyCece’s Mastermind Program is a MUST for floral designers!!! I absolutely loved the delivery of info, the content, and of course the best part CECE! I have been in business for almost 3 years, and found her help priceless. Designing with someone who has the eye to be able to see what isn’t perfect, and know how to vocalize the change needed is an absolute gem! Thank you so much for your killer knowledge, and warm personality Cece!
-Cynthia of Your Flower Friends, Inc.

Topics Include:

  •    Floral and Event Design
  •    Styled Shoot and Publishing
  •    Marketing and Lead Generation
  •    Social Media Platforms
  •    Branding
  •    Business Building
  •    Work/Life Balance

Two day intensive workshops are tailored to fit your skill level and the techniques you would like to learn while attending.  Workshops start at $1,800.

Does this sound like you?

For more information or to get the process started, simply fill out the form and we will be in touch shortly.  We look forward to assisting you grow your business.  We will prepare a detailed quote, so that you will know exactly what to expect from your experience.

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Speaking Engagements

Self proclaimed queen of pink, CeCe is an award winning floral designer, pink enthusiast, and third generation entrepreneur.  A mentor and speaker, CeCe has been invited to share her expertise on prominent national stages at conferences and workshops. Her speaking topics include “How I Went From Budget Brides to Luxury Weddings in Three Years(and how you can too!!),“Live Streaming and Marketing Your Wedding Business”, “Top 10 Mistakes Creative Entrepreneurs Make and How to Overcome Them”, “Juggling Jobs: How to Succeed at Being a Multifaceted Business Owner”, and “Running Multiple Events at One Time: The Importance of Implementing a Process.”

Previously heard at

Im Ready!

If you would like CeCe to speak at your event about floral design, going from budget to luxury clientele, utilizing social media to grow your business, or other business topic, then please fill out the contact form below for more information.

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